Born in Cremona in 1960, Pietro Ferruccio Laviani is an artistic director for many brands and creator of numerous industrial products. Since 1999 he has worked for the construction of the Molteni&C sofas and armchairs, and for Dada he designs different kitchens. After graduating in Architecture at the Politecnico of Milan, in 1991 he started one of his most important collaborations: Kartell. Pietro Ferruccio worked as Artistic Director of this famous brand and then he became director also for Flos and Pandora Design. In 2001 he began collaborating with Dolce&Gabbana and for them he designed the interiors of the new office in Milan.