TOILETPAPER brand is born in 2010 as a photo-magazine, founded by Italian haute-couture photographer Pierpaolo Ferrari and Italian artist Maurizio Cattelan, particularly active between Milan and New York. TOILETPAPER has been an instant editorial and media success right from the start. In addition to 10 thousand copies, the brand already owns a wide series of gadgets, purchasable in different contemporary art museums, such as New York’s MoMa; moreover, its pictures have been printed on the covers of the magazines Libération and Wallpaper and on the windows of Palais de Tokyo in Paris and on New York’s High Line.
Stefano Seletti, founder of the homonymous brand, has been fascinated by TOILETPAPER magazine since the publication of its first copy. Therefore, he got through to Cattelan and Ferrari in order to give birth to an extremely prolific and successful collaboration: SELETTI WEARS TOILETPAPER.
Inspired by Warhol’s Pop Art, the original collection SELETTI WEARS TOILETPAPER reworks it in a contemporary way, proposing a choice of peculiar tableware decorated with the most irreverent images drawn from Ferrari and Cattelan’s magazine. The suggested pictures – an unusual union of surrealism, irony and uneasiness – are printed on materials such as enamelled metal and oilcloth, like those used in the houses of the ‘50s. Black humour and vintage fashion join in a unique and original way in the enamelled metal dishware and in the oilcloths of SELETTI WEARS TOILETPAPER, maintaining both a vintage pop style and the ironic spirit of the magazine. As stressed by Stefano Seletti, the exclusivity of this collection is not given by economic inaccessibility – since this series is within everyone's reach – but by the intellectual courage of those who decide to buy these products.